By

ABHIJNA K

CHAPTER

1. TITLE                                                  PAGE NO
2. INTRODUCTION

• Objectives                                                 3

2. CASE                                                        4
3. STUDY                                                      5
4. BENCHMARKING                                       10
5. CONCLUSION                                           14

 CHAPTER 1

BENCHMARKING

               Benchmark is a standard or point of reference against which things may be compared. 

              Usually bench mark is a mark on a permanent object indicating elevation and serving as a reference in topographic surveys and tidal observations. Something that serves as a standard by which others may be measured stock whose performance is a benchmark against which other stocks can be measured

• OBJECTIVES

              Selecting the car as per customer's requirement with the help of Benchmarking.

CHAPTER 2

CASE

               Mr. D.S. Pughazhyendhi is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once in a month. Also he will be using his car to commute to his office. His budget falls between 8 to 10 lakhS on road. Please suggest to him with options so that he will buy a good car for his family.

Note: Pughazhyendhi is fond of big cars

CHAPTER 3

STUDY

               According to customer's need it would be best for him to go for compact SUV as it is a class of small sports utility vehicle bigger than the mini SUVS but smaller than mid size SUVs. As compact SUVs are taller than the hatchbacks and the sedans, you sit at a higher height. This helps you get a better view of the road. This is advantageous especially in crowded areas, where negotiating through other road users gets a bit tricky. In comparison, it gets a bit tough to make your way through traffic in a typical low slung hatchback or sedan a height advantage lets you have a better view of your surroundings. So the compact SUV would be a better option for the customer as he has to use it.

We will evaluate the cars based on following criteria:

• Comfort and convenience
• Fuel and performance
• Safety
• Price

Customer's requirements:

Price Range: 8-10 lakhs

Occupancy: 5 members

Usage: Routine Office

            Planned-Trip/Vacation-1000km (once in a month)

Car Options:

• TATA NEXON
• MARATI VITARA BREEZA
• FORD ECOSPORT
• HYUNDAI VENUE

1. TATA NEXON:

NEXON Specifications:

               The NEXON BS6 is powered by 1.2-litre turbo petrol and 1.5-litre diesel engines with the turbo petrol now more powerful producing 120PS and 170Nm of torque. The 1.5-litre diesel engine produces 110PS of power and 260Nm. Transmission options include a 6-speed manual and a 6-speed AMT gearbox.

 NEXON Features:

               The NEXON BS6 gets cosmetic updates similar to the NEXON EV. Inside, the NEXON gets a three-spoke steering wheel and touch screen infotainment from the ALTROZ as well as new features like cruise control, auto headlamps and wipers as well as connected car technology. It also comes with electronic stability control and I-RA voice assistant feature as standard.

2. MARUTI VITARA BREEZA:

MARUTI VITARA BREEZA Specifications:

               The MARUTI VITARA BREEZA a 1.5-litre K15B petrol engine that develops 105PS of power and 138Nm of torque. It's offered with two transmission options: a 5-speed manual and a 4-speed torque converter. The variants also come with MARUTI's 12V mild-hybrid system, which adds functions like start-stop and torque boost assist

MARUTI VITARA BREEZA Features:

               The exterior features LED headlamps, dual-tone alloy wheels, as well as LED tail lamps. Inside, it comes with MARUTI’s 7-inch infotainment system, Android Auto and Apple Car Play, climate control, cruise control, a multi-info display, steering-mounted audio control, as well as keyless entry with push-button start. Safety features include dual airbags, ABS with EBD, rear parking sensors, and a rear view camera.

3. FORD ECOSPORT:

ECOSPORT Specifications:

               The Ford ECOSPORT is powered by a 122PS/149 1.5-litre petrol and a 100PS/215 1.5-litre diesel engine. Transmission options include a standard 5-speed manual and a 6 speed torque convertor which is limited to the petrol-powered Titanium. It gets an ARAI-claimed efficiency of 15.9kmpl with the petrol and 21.7kmpl with the diesel variants.

ECOSPORT Features:

               The ECOSPORT features an 8-inch touch screen infotainment system with Android Auto and Apple Car Play, Ford Pass connected car tech. Ford My key, a sunroof rain sensing wipers, auto climate control, foot well ambient lighting, illuminated glove box. Safety is taken care of by dual front airbags, ABS with EBD, and rear parking sensors.

4. HYUNDAI VENUE:

Venue Specifications:

               The Venue is offered with a choice of two petrol engines and one diesel engine. Petrol engine options consist of a 83PS 1.2-litre petrol and a 120PS 1.2-litre turbo-petrol while the diesel variant comes with a 100PS 1.5-litre unit. While all three engines come with a manual option, only the turbo-petrol engine is offered with a 7-speed DCT. The turbo-petrol engine is also offered with a 6-speed clutch less manual gearbox. In terms of size, the Venue measures 3995mm long, 1770mm wide. 1605mm tall and has a 2500mm long wheelbase

Venue Features:

               Notable features in the Venue include an 8-inch touch screen infotainment system with Android Auto and Apple Car Play, connected car technology, a sunroof cruise control, a wireless phone charger, climate control and cornering headlamps. On the safety front, it comes with six airbags, ABS with EBD, rear parking sensors, a rear view camera and electronic stability.

CHAPTER 4

BENCHMARKING

Benchmarking of various compact SUV’s in the market:

Following are the compact SUV’s selected for benchmarking as per famous brand in India.

After comparisons of cars from various points of view I would recommend “TATA NEXON” for these reasons:

• It is the only first car built in India with Five start rating from EURO NCAP.
• Tata NEXON has a big beefy look which makes it to look like range rover. Its color and stylish look make it unique from others.
• Tata has introduced IRA connected car technology which can connected through a SIM in android and will give signal when car moves 3 meters away from its location.
• NEXON also has Xpress cooling function which cools down the temperature inside car in just 8 minutes with certain conditions.
• NEXON provides AC vents both in front and rear for passengers with two speed adjustments. Although it is not very suitable for three adults at back but a child up to 15 years can come in middle comfortably.
• NEXON provides big Boot space of 350-litres and can accommodate large amount of things.
• It has provided maximum 31 utility spaces inside where travelers can keep their things easily.
• NEXON comes with good ground clearance of 209 mm which makes it to drive very easily on rough and bumpy surfaces.

CHAPTER 5

CONCLUSSION

• From the above comparison TATA NEXON is the best from other vehicles
• Since it meets all his requirements with the budget Mr. D.S. Pughazhyendhii have.